During the course of my four years at GC, I was able to explore all of the different aspects of the business department, eventually figuring out that my main interests lie within marketing. I will be starting my master’s program in marketing at the University of Reykjavik in the fall, and studying at GC has definitely helped me prepare well and set me up for success.
Marketing
Major | Minor
Why Study Marketing at Goshen College?
You will move ideas, not just talk about them, working on real campaigns from your first projects forward.
Goshen College’s marketing program is an undergraduate program, offered as both a major and a minor, that builds creative and analytical skills through real campaigns with local businesses, nonprofits, and student-led enterprises in Goshen, Indiana. You learn to craft brand stories and use data-driven strategy to connect people and ideas with purpose.
The program leans on ethical leadership, social responsibility, and hands-on work. Those skills transfer across industry and across borders.
Common Questions About the Marketing Major & Minor
The minor pairs with any major and is especially complementary to business, communication, public health, and graphic design. Specific requirements are listed in the Course Catalog.
Graduates work as marketing coordinators, brand strategists, digital marketing specialists, content managers, sales executives, event planners, product managers, and entrepreneurs. Marketing skills carry across fields, and Goshen graduates work in industries from healthcare to higher education, nonprofit leadership to tech startups, in the U.S. and abroad.
Yes. Real-world experience is built into the program. You apply classroom learning through projects with community partners and on-campus ventures like the Java Junction coffee shop and student-led marketing campaigns. Internships with local businesses and organizations build your resume before graduation.
Sample courses include Marketing Management, Consumer Behavior, Digital and Social Media Marketing, Brand Management, and Business Analytics. You study branding, consumer behavior, and digital marketing strategy.
Brynja Hjartardottir '25
Travel Consultant at Icelandair
What You’ll Study
You study branding, consumer behavior, and digital marketing strategy. Sample courses include Marketing Management, Consumer Behavior, Digital and Social Media Marketing, Marketing Research, Brand Management, and Business Analytics.
Major-specific requirements are listed in the marketing course catalog, where you can confirm the full plan of study for either path.
Cost & Scholarships
Goshen College costs 4% less than the national average for private colleges. There are no program-specific scholarships for marketing, but you may be eligible for broader departmental or academic awards.
For your real net cost and the scholarships you can actually qualify for, including international and merit aid, talk to the financial aid office rather than guessing. Explore more of our scholarships.
Ready to get started?
Patrick Farran
Associate Professor of Business
Jason Harrison
Assistant Professor of Business
Andrew Hartzler
Professor of Accounting
Michelle Horning
Professor of Accounting
Program Director
Department ChairAlysha Liljeqvist
Associate Professor of Business
Jorge Montenegro Martinez
Assistant Professor of Business
Jerrell Richer
Professor of Economics
Carl Kreider Chair and Co-Director of Global Engagement
